Bagaimana Networking Itu Adalah Satu Strategi Pemasaran Bagi Organisasi/Syarikat?
Ilmu pemasaran sering dikaitan dengan teori 4P iaitu Product, Place, Price & Promotion. Bagi produk yang dipasarkan berasaskan perkhidmatan, pakar pemasaran menambah tiga P iaitu Physical Evidence, Process & People. Bagaimanapun, artikel ini tidak bercadang untuk mensyarahkan teori yang telah tersedia ini. Apa yang ingin diketengahkan adalah sama ada jaringan (networking) juga boleh termasuk di […]
Ketua Sebagai Ketua Pegawai Pemasaran (Chief Marketing Officer)
[Bacaan 3 minit] Secara berseloroh, seorang CEO atau Ketua Pegawai Eksekutif juga digelar Chief Everything Officer. Ibaratnya ketua bagi segala ketua yang ada di dalam organisasi. Jika di dalam perkhidmatan awam, orang nombor satu digelar Ketua Pengarah atau ketua bagi sejumlah Pengarah-pengarah yang ada di dalam Jabatan tersebut. Lagi besar jabatan tersebut maka lagi tinggi […]
Kepimpinan dan Jenama Peribadi dan Organisasi
Apakah kaitan penting jenama dengan topik kepimpinan? Beberapa tanggapan atau mitos kepimpinan telah wujud sekian lama menurut penulis buku bidang kepimpinan terkenal, Dr John C Maxwell di dalam bukunya ‘How to Lead When Your Boss Can’t’ (or won’t). Ianya termasuk yang berikut: Penulis pernah menghadiri satu kuliah umum yang disampaikan oleh tokoh kepimpinan dan penulis […]
Buya HAMKA: The Nusantara Scholar
[Two Minute Read] A Special Short Article in conjunction with the KOTA BACA Event at Dataran Merdeka Kuala Lumpur 24-26 April 2026. A renowned Nusantara Scholar. Haji Abdul Malek Karim Amrullah (d.1981) has been regarded as a distinguished scholar and reformist in this Nusantara region. He had written more than 100 books & articles including […]
Leaders are Creative Thinkers
[Two Minute Read] There was a time where thinking is someone else’s job. The thinking department or known as the R&D team. Organizations establish dedicated thinkers to think for the firms. Senior thinkers, associate thinkers and junior thinkers. In our country, it is also known as Think Tank or known as Institute. Fast forward, think […]
Do Leaders Take Leave?
[Two Minute Read] If one is asked whether he needs to take leave, chances are many would agree to the need. Man needs a break. Few terms include; Career break, semester break, sabbatical break, maternity break, bio-break and lunch break. Another question may follow. Is there a retirement age, for that matter. ‘Jadi orang pencen’ […]
Health is Wealth
[Two Minute Read] The Art of Walking. It all started in mid-Year 2020. An activity which was earlier regarded as a ‘nice to have’ or rather an option for many to do has now become a ‘must do’ in my daily schedule. Brisk walking. Fast forwards, it has been for the past five (5) years […]
How Would You Like to Start the Week?
[Two Minute Read] Truly there’s no right or wrong answer. A student may respond differently to a business man. A researcher would like to do different things compared to a housewife. A politician in that case may have a long list of To-Do List compared to a retiree. The list continues. It’s a personal call, […]
Deep Thinking
[Two Minute Read] It’s a much-needed skill at the time. The thinking skill. Moment where one pauses and thinks. Scholars have deliberated the subject for past centuries. It’s not exclusive for certain people only. It’s not only for those who have professions and work. It is not only for Think Tank members as what we […]
A Leader for A Different Mission with A Different Character
A quote that I recall, ‘In leadership, it is not what the leader has on the head. It is what he has in the head’. In essence, it highlights the importance for one especially leader to continuously update and enhance his knowledge and skills towards the attainment of self and organizational excellence. A famous Arabic […]